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Buying the Consumers’ Tastes
The fashionistas at ModCloth recently stitched together a new feature for the company’s online store that gets customers in on the clothing-selection process, ultimately letting consumer sentiment...
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Image may be NSFW.
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Crowdsourced! Eight Ways to Involve Your Most Important Allies
Brand-hatched crowdsourcing is nothing new. But constructive crowdsourcing with usable output? Crowdsourcing that evokes a palpable sense of togetherness? That’s new. Steps being taken by nimble...
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